GetMyMettle — Replaced HubSpot with InboxChange for B2B lead response — and grew pipeline 2.4×

THE CHALLENGE

What was breaking before InboxChange

Most enterprise leads in India come through WhatsApp after an introduction or LinkedIn DM. HubSpot couldn't see those messages.
$1,200/month HubSpot bill, but the team was using only the contact list and pipeline view. Most automation was ignored because it didn't extend to WhatsApp.
Sales reps were copy-pasting WhatsApp transcripts into HubSpot manually at end of day. 60% never got logged. Forecasting was fiction.
Inbound enquiry on the website (a contact form) routed to email. Email open rate from prospects: 32%. Time-to-first-reply: 4 hours average.

WHAT WE BUILT

The fix, deployed in 7 months

Migrated entire CRM into InboxChange. Each contact in the contacts module is now the canonical record. Sales reps work out of InboxChange's inbox + audience builder.
Wired website contact form to InboxChange. Every form submission instantly creates a contact + fires a WhatsApp confirmation ('Thanks for reaching out, expect a reply in 30 min') + creates an internal Slack alert for the assigned rep.
Set up 4-step nurture sequences for cold inbound (industry, company size, intent). Each sequence has 2-3 messages spread over 14 days, with stop-on-reply.
Built an agency-style P&L per client — not for billing, but for sales efficiency tracking ('cost-to-acquire' per pipeline stage).

"We were buying HubSpot for the brand. We were using 8% of it. InboxChange does what we actually need at one-third the cost — and it actually sees WhatsApp, where 70% of our deals start."

GE

Amrit Garg

VP Sales, GetMyMettle

TAKEAWAYS

Lessons for other operators in the same situation

If your business runs on WhatsApp — and most B2B services in India do — your CRM has to natively understand WhatsApp. HubSpot doesn't.
Cheaper tools that fit your workflow always beat famous tools that don't. Every time.
Pipeline that isn't logged automatically isn't pipeline — it's hope. Force the medium to do the logging for you.

More brands shipping real results on InboxChange

EXPLORE NEXT

Where to go from here

See the WhatsApp product →

Cloud API, drag-drop sequences, LLM chatbot, click tracking. The full toolset GetMyMettle ships with.

Pricing that scales →

Plans from ₹1,499/month. 30-day free trial. No setup fees, no per-seat surprises.

Read the blog →

55+ tactical articles on broadcasts, sequences, chatbot design, agency operations and more.

Talk to a founder →

30-minute strategy call, no sales pitch. We've worked through 1,000+ brand setups.

Replaced HubSpot with InboxChange for B2B lead response — and grew pipeline 2.4×

What was breaking before InboxChange

The fix, deployed in 7 months

Lessons for other operators in the same situation

More brands shipping real results on InboxChange

Koravi

Aesthetex Studio

Royal Estate

Where to go from here

See the WhatsApp product →

Pricing that scales →

Read the blog →

Talk to a founder →

Ready to be the next case study?